Portfolio

A curated selection of healthcare and pharmaceutical campaigns showcasing strategic thinking, creative concepting, and regulation-ready execution. Each project highlights the context, my role, and the work—focused on disease state education, branded initiatives, and integrated DTC and HCP experiences.

A Glimpse into My Life

I’m a senior healthcare and pharmaceutical copywriter with experience leading high-visibility campaigns for global brands across disease state education, branded initiatives, and both DTC and HCP channels. My work focuses on translating complex clinical science into clear, compelling, and regulation-ready storytelling that supports real-world healthcare decision making.

Trusted by cross-functional agency and client teams, I collaborate closely with strategy, medical, legal, and regulatory partners to shape brand voices, develop campaign platforms, and deliver content across digital ecosystems, social, print, video, and experiential touchpoints. Known for balancing creativity with precision, I bring strong leadership, strategic thinking, and deep medical fluency to every project.

Project Focus

Strategic, regulation-ready creative for healthcare and pharmaceutical brands—translating complex science into clear, compelling storytelling across DSE, DTC, and HCP audiences.

Creative & Brand
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Digital Ecosystems
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Medical & Regulatory Excellence
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Previous Projects

KESIMPTA

Decision Guide
2025 Label Update Version
DTC Website—kesimpta.com
Patient Website 2026
Emails
Unbranded Emails
Social Media

WAYRILZ

ASH 2023 Convention for HCPs
Post Ash Email
HCP DSE Website—UnderstandingITP.com
Rilzabrutinib
ITP DSE KOL Video
Final Video

FABHALTA

DTC DSE Workplace Tips Resource
Patient Workplace Tips Guide
DTC DSE Patient Support Group Guides
IAN IgAN DSE Patient Support Resources
DTC DSE Website—KidneyHope.com
Original Concepts
HCP DSE Novartis & Nephrology Flashcard
Novartis & Nephrology
DTC Concept Ideas for Branded Campaign
North Star
HCP DSE Website—GlomTalk.com
IPT HCP Full DSE Site

MOXIE

Disease State Research & Concepting
My ADHD Research
Disease State Research & Concepting
ADHD Project Proposals (TaskTrailmaker)
Disease State Research & Concepting
ADHD Project Proposals (NeuroNav)

Clear, campaign-led work developed in close collaboration with strategy, medical, and regulatory teams—focused on accuracy, compliance, and meaningful engagement across DSE, DTC, and HCP platforms.